================================================================================ PPRC BRAND STYLE GUIDE & DESIGN SPECIFICATIONS ================================================================================ -------------------------------------------------------------------------------- 1. TYPOGRAPHY SYSTEM -------------------------------------------------------------------------------- Primary Serif Font: Playfair Display (Google Fonts) Used for page headers, article headlines, and pull-quotes. Secondary Sans Font: Inter (Google Fonts) Used for body content, labels, navigation links. Monospace Font: JetBrains Mono (Google Fonts) Used for status indicators, dates, metadata badges. -------------------------------------------------------------------------------- 2. BRAND COLOR PALETTE Swatches -------------------------------------------------------------------------------- * Primary Emerald: HEX: #052E23 | RGB: (5, 46, 35) Deep green representing public discourse and credibility. * Accent Crimson: HEX: #991B1B | RGB: (153, 27, 27) Deep red used for call-to-actions, borders, and stress markers. * Background Paper: HEX: #F8F6F0 | RGB: (248, 246, 240) Parchment texture used as the primary background color. * Subtitle Muted: HEX: #A8A29E | RGB: (168, 162, 158) Stone tint used for historical dates, Kickers, and labels. -------------------------------------------------------------------------------- 3. BRANDMARK USAGE RULES -------------------------------------------------------------------------------- * Proportion: Never stretch, warp, or adjust height-to-width ratios. * Padding: Maintain clear minimum spacing equal to 50% of the mark width. * Variant: Use white marks (`pprc-logo-white.png`) only on deep green or dark backdrops, and dark green marks (`pprc-mark.png`) on paper backdrops. ================================================================================